With more companies than ever looking at new and innovative business technologies, the industry has become extremely dynamic, according to Frost and Sullivan’s Global Enterprise Content Management Market report.
Demonstrable value for customers with many different needs can now be easily shown off, such as return on investment, increased efficiencies, innovation and integration with other parts of the business and industry.
|“Today’s ECM solutions are structural platforms meant to enable and deliver content efficiencies on a wide scale and with the express intent of energizing digital content assets throughout their life cycles,” Frost and Sullivan said. “An ECM platform helps companies create a uniform communications layer or a reference architecture layer designed to facilitate cross-platform interoperability, data sharing, and anytime, anywhere secure access to critical company information and content.”|
The market size has been growing in the content management market, with another big anticipated growth coming for the industry.
Frost and Sullivan said it is expected to be valued at about $2.75 billion in 2011 and $7.92 billion by 2017, the end of the current forecast period. With more customers and a bigger vendor landscape, the company said content management solutions are enabling companies to manage their content, processes, user accounts and gain a competitive market advantage where there may not have previously been one.
AIIM Market Intelligence’s State of the ECM Industry 2011 said content management has been one of the fastest and largest growing areas of IT over the past very years.
The report found that content and document management programs can help improve efficiency and optimize processes that are key drivers in the industry, help businesses reach compliance in their respective industries and help get rid of information that is no longer necessary to have around within a business, such as old emails and other documents.
|“The primary business driver for ECM investment continues to be cost reduction and improved process efficiency,” the AIIM report said. “Compliance is next, but its ranking has been decreasing over the last four years – except in the largest organizations. Content chaos is the largest trigger factor to kick off a new or replacement ECM project, with most organizations admitting that much of their content is in a chaotic state.”|
Adopting enterprise content management can help take a business from chaotic to organized. The information and data with in the company become a dynamic part of the business, which is a win all around.