Losing Money on the HORIZONS Conference… By Choice

Conferences in the Information Management industry are not uncommon. Most companies, if not all, hold some type of a partner and end –user event. In general, the conferences are all fairly similar; keynote speakers, advanced training, informative sessions, round table discussions. Registration prices start around $1,200 at the low end, and reach upwards of $2,500 for the ticket alone.

We take a different approach. Our conference is full of all the things that attendees expect; keynote speakers, advanced training, informative sessions, round table discussions. The difference: we aren’t doing it to make money.

Most conferences, including those held by our competitors, are a ‘for-profit’ event. If a specific ROI is not met, the conferences is considered a failure.

At iDatix, our focus is on hosting a highly educational conference that anyone can afford. At $350 for a full pass, the cost to attend HORIZONS is literally hundreds, if not thousands of dollars less than comparable events. Keynote speakers get their flight and hotel for free. Customers that are willing to share their stories get a deep discount. Special events, such as Halloween parties and dinner cruises, are open to all without paying additional fees.

iDatix loses money to hold this event. We do every year; we expect to.
Making a profit, seeing a high ROI; this is not our goal in holding an annual conference.

The point of HORIZONS is to get new customers and old friends together. To spark innovative ideas in organizations that have been using our technology for 10 years. It’s a chance to network with industry leaders, software experts, and the executives at iDatix.

The need to profit limits the expenses a company is willing approve, which limits the number of attendee’s that can afford to go, the number of events that everyone can attend, the number of perks that speakers receive.

HORIZONS is about learning, growing, discovering, and having fun. Financial restraints limit these opportunities. So we have chosen not to focus on making a profit. We focus on making the best possible event that we can for you.

Even if we lose some money in the process.