The enterprise content management and document management industries have turned the corner, according to Real Story Group principal Alan Pelz-Sharpe.
CMS Wire talked to Pelz-Sharpe, whose group recently released its annual report on the enterprise content management industry.
The growth and movement in the industry is going to bring some new trends for 2012 and on.
| “There is also a growing awareness amongst enterprises of the need to manage their information resources better,” David Roe writes on CMS Wire. “While many will recognize the need for change, companies will be looking at specific areas where they need to change – an example being the need for better payroll administration – and as often as not, this requires specific solutions, rather than monolithic systems that cover everything.” |
Don’t Get Left Behind
Document management provides enterprises with a way to do more with less, which Pelz-Sharpe tells CMS Wire can be extremely important during the current economic environment.
But with straight forward document management systems, Pelz-Sharpe believes that enterprises are going to have to either stick with what they have and improve it or go with a proven vendor.
There is a clear value in ECM, but there are so many new technologies in business, including dynamic case management and areas such as social media, that companies may need help getting a hold on all the pertinent information.
Yet, if organizations do not begin to learn and adopt these new and advanced tools, they will likely get left behind in the long run.
Mobile ECM
With regard to tying mobile devices into document management, Pelz-Sharpe tells the news source that the questions that need to be answered include:
- “How difficult is it to access all the systems I need from a mobile device?”
- “Does the company want them to work together?”
- “Do they want them bundled into a portal environment?”
A few ECM providers already have mobile capabilities tied right in, noting that integrating mobile technology with a content management system and business in general could be one of the biggest strategic challenges in a decade.
Converging Technologies
Scott Brinker, president and CTO of Ion, was quoted on Uprising Movements as saying technology will continue to converge in 2012, with social media features in content and document management systems.
| “These technologies that reach deeper into the customer experience lifecycle will reveal more nuanced metrics for tying social influence to business value,” Brinker writes. “Likes, follows, and +1′s will be more meaningful in the context of specific customer experiences rather than an abstract performance measurement unto themselves.” |
Businesses looking to keep up with technology should look to see what kind of value electronic content management can add for them.
To maintain a competitive edge, businesses need to adopt tools like electronic files that can give them a competitive advantage and streamline their operations.
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